Category: SEO

Today, I finally had the opportunity to carefully listen again to episode 112 of Google Search Off the Record, “How to Read the Indexing Report”. Below is a summary of the key points that emerged from the discussion between Martin Splitt and John Mueller, along with some personal observations. Don’t treat the Indexing Report as […]

02 March, 2026: Google added a new section on specifying a preferred image with metadata to the “Google image SEO best practices” documentation. ➡️ Read more: https://developers.google.com/search/docs/appearance/google-images?hl=it#specify-preferred-image ➡️ Source & read more on developers.google.com: https://developers.google.com/search/updates?hl=it#march-2026 03 March, 2026: Gemini 3.1 Flash-Lite is now available in preview to developers via the Gemini API in Google AI […]

05 February, 2026: Google has launched the February 2026 Discover core update for English-speaking users in the US. The update aims to enhance overall Discover content quality. The rollout is expected to take up to two weeks. ➡️ Read more on status.search.google.com: https://status.search.google.com/incidents/mYbNTqV1ytDc2fA8hUz4 ➡️ Read more on developers.google.com: https://developers.google.com/search/blog/2026/02/discover-core-update 05 February, 2026: Google Research introduces […]

30 January, 2026: “Find out what’s new in the Gemini app in January’s Gemini Drop” ➡️ Read more on Google’s blog: https://blog.google/innovation-and-ai/products/gemini-app/gemini-drop-january-2026/ 30 January, 2026: ChatGPT now provides more visual and easier‑to‑scan responses for common queries, like checking sports stats, converting units, or doing quick calculations: you may see at‑a‑glance visuals directly in the answer. […]

December 31, 2025: Google published a new help page explaining how businesses can create and share a link or QR code to request reviews on their Business Profile. ➡️ Read the new page on support.google.com: https://support.google.com/business/answer/16816815?hl=en ➡️ I discovered the news reading this article by Barry Schwartz, on seroundtable.com: https://www.seroundtable.com/google-help-page-request-reviews-40677.html December 19, 2025: Microsoft published […]

03 November, 2025: John Mueller shared an interesting SEO tip on Bluesky about hosting content on cloud providers: He recommends verifying the host in Search Console to track crawling, indexing, and safe browsing issues. To do this, set up a custom subdomain pointing to your cloud bucket via a DNS CNAME. Then verify it in […]

October 3, 2025: Bing announced the launch of the new Bing Places for Business. ➡️ Read more on blogs.bing.com — “Introducing the New Bing Places for Business: Built for Business Owners, Powered by Research” October 7, 2025 : Google AI Mode is launched in Italy as well, along with more than 35 additional languages and […]

The generic definition of crawler A crawler (also known in SEO jargon as a “spider” or “web crawler”) can be defined as software capable of automatically analyzing documents stored within a database. In the context of search engines, a crawler is typically a software that scans and retrieves accessible documents, such as those made publicly […]

Image source: Pixabay The Connection Between Problems, Algorithms, Search Engines, and Online Searches On one side, we have problems, which represent challenges to be solved. On the other, we have algorithms, which are sequences of instructions designed to systematically address these challenges. With the advent of computers, the Internet, and search engines, the way we […]