My name is Simone Puligheddu, and I am an SEO consultant.
– Okay, but what does an SEO consultant do?
– SEO (Search Engine Optimization) is the set of activities that help optimize a website’s position in organic search engine results.
An SEO consultant is responsible for optimizing search engine rankings for businesses that want to improve communication with their customers, both potential and current.
– And what tools do you use?
– My expertise mainly focuses on online marketing, and my guiding principle is “creating value”.
Some of my key skills include:
- SEO
- UX
- Online marketing
- Data analysis & web analytics
- Copywriting & Conversion rate optimization
- Corporate website management
- Project management
- Team management
- Online competitor analysis
- Gaining a competitive advantage online
- Use of new technologies
- Online brand reputation management
– Most important skill?
Wanting to learn something new every day.
What is marketing?
Marketing does not mean selling. Marketing means “creating authentic value for the customer“.
Marketing does not mean “difficulty”: We can say that marketing is complex and requires attention, but it is not impossible to do.
Connecting needs with products/services is actually very achievable unless there are barriers to entry.
In general, finding a link between a product/service and a human need is one of the simplest things in the world:
- Someone who is thirsty needs water
- Someone who is hungry needs food
- Someone who is sleepy needs rest
(As you can see, it’s not difficult at all!)
Marketing does not necessarily mean “increasing sales”: Doing marketing allows companies to build strong relationships with customers and improve their buying experience.
However, this does not automatically lead to an increase in sales.
That said, marketing can certainly be also, sometimes, “sales support.”
Marketing is about conversation, stimulation, brand activity, communication, support and assistance.
When defining marketing, imagine translating the word as “listening”. Because marketing is a dialogue between people.
Marketing is a social and managerial process.
Through marketing, businesses can create value for customers and establish stable relationships with them while also obtaining value in return.
A company that truly understands marketing is one that is customer-obsessed and driven by enthusiastic customers who love their experience.