SEO breaking news: October, 2025 Edition

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  1. October 3, 2025: Bing announced the launch of the new Bing Places for Business.

    ➡️ Read more on blogs.bing.com — “Introducing the New Bing Places for Business: Built for Business Owners, Powered by Research”

  2. October 7, 2025 : Google AI Mode is launched in Italy as well, along with more than 35 additional languages and over 40 new countries and territories.

    ➡️ Read more on blog.google — “AI Mode is now available in more languages and locations around the world.”

  3. October 7, 2025: “You can now import cost data from Meta and TikTok through seamless integrations with Google Analytics. This enables advertisers to automatically track Meta and TikTok cost data within Google Analytics.”

    ➡️ Read the guide to import cost data from Meta Ads (support.google.com)

    ➡️ Read the guide to import cost data from TikTok Ads (support.google.com)

    ↪️ Source & read more: the latest releases in Google Analytics, on support.google.com

  4. October 8, 2025: Microsoft Advertising has published a blog post with practical tips on how to make web content easier for Inclusion in AI Search Answers.

    ➡️ Read more: Optimizing Your Content for Inclusion in AI Search Answers by Krishna Madhavan.

  5. Oct 13, 2025: Nano Banana is coming to Google Search.

    ➡️ Read more: https://blog.google/products/search/nano-banana-search-lens/

    ➡️ Read more: https://blog.google/technology/ai/nano-banana-google-products/

  6. Oct 13, 2025: Updates to Google Search Ads Navigation:
    1. Text ads on Google Search will now be grouped under a single “Sponsored results” label.
    2. A “Hide sponsored results” button allows users to collapse text ads and focus on organic results.

    ➡️ Read more: https://blog.google/products/ads-commerce/google-search-sponsored-results-label/

  7. Oct 15, 2025: “Bing Introduces Support for the data-nosnippet HTML Attribute”

    ➡️ Read more: https://blogs.bing.com/webmaster/October-2025/Bing-Introduces-Support-for-the-data-nosnippet-HTML-Attribute

  8. 20 October, 2025: Screaming Frog SEO Spider Update: Version 23.0
    1. Lighthouse & PSI Updated to Insight Audits
    2. Ahrefs v3 API Update
    3. Auto-Deleting Crawls (Crawl Retention)
    4. Semantic Similarity Embedding Rules
    5. Display All Links in Visualisations
    6. Display Links in Semantic Content Cluster Diagram

    Version 23.0 also includes a number of smaller updates and bug fixes.

    ➡️ Read more: https://www.screamingfrog.co.uk/blog/seo-spider-23/

  9. October 21, 2025 OpenAI launched a new web browser named “Atlas”, a browser built with ChatGPT at its core.

    ➡️ Video:“Introducing our new browser, ChatGPT Atlas” (OpenAI – on youtube.com)
    ➡️ Read more: “https://openai.com/index/introducing-chatgpt-atlas/ (“Introducing ChatGPT Atlas”)”

  10. October 21, 2025: Search Central Live Dubai: Event Recap

    ➡️ Read more: “https://www.linkedin.com/posts/afifaansari_searchcentrallive-dubai-seo-activity-7386687322597175296-3Pnj”

  11. 27 October, 2025: Google is rolling out “Query groups”, a new Search Console Insights feature that groups similar search queries.

    ➡️ Read more: “https://developers.google.com/search/blog/2025/10/search-console-query-groups”

  12. October 2025 Latest major updates made to the Google Search Central documentation:

    • 15 October, 2025: Google updated the list of Google products that use the Read Aloud service;

    • 9 October, 2025: Google added Google-NotebookLM to the list of user-triggered fetchers.

    ➡️ Read more: https://developers.google.com/search/updates#october-202

  13. October, 2025: Microsoft Clarity has published a new case study:

    ➡️ Read more: “https://clarity.microsoft.com/case-studies/instacar/”

    14. Curious about more SEO updates?

    Don’t miss the previous editions for a full view