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September 30, 2025: Google launched a major update to AI Mode in Search, introducing a new way to explore and shop visually.
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September 29, 2025: #ChatGPT — Instant Checkout: Buy Directly from Merchants through ChatGPT.
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September 23, 2025: AI Mode in Google Search is starting to roll out globally in Spanish.
➡️ Read more -
September 18, 2025: Gemini is rolling out in Chrome for Mac and Windows users in the U.S. with English language settings.
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September 16, 2025 – ChatGPT Search Improvements:
- Factuality: Reduced hallucinations for higher-quality answers.
- Shopping: Enhanced search to detect shopping intent and show relevant products.
- Formatting: Improved answer formatting for quick comprehension without sacrificing detail.
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September 15, 2025: “How people are using ChatGPT” (A new study published on OpenAI.com).
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September 4, 2025: A new episode of Search Off the Record, titled “Optimizing login-page content for Google Search”.
Most interesting points: LinkedIn summary
➡️ Watch on Google Search Central YouTube channel -
September 4, 2025: “Introducing EmbeddingGemma: The Best-in-Class Open Model for On-Device Embeddings.”
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September 2025: John Mueller discussed choosing a Top-Level Domain (TLD) for new websites.
Key takeaways:- Avoid free, cheap, or spammy TLDs.
- Domains on such TLDs may face slower crawling & indexing.
- Sitemaps may struggle to be considered worthwhile.
- Emails/messages could be dropped.
- People often disavow or filter links from those TLDs.
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September 2025: Google removed the
&num=100parameter.
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Major Google Search Central Documentation Updates
September 9, 2025:- Removed documentation for structured data types: course info, estimated salary, learning video, special announcement, and vehicle listing.
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August 2025:- Added new guidance on JavaScript-based paywall considerations.
- Updated structured data carousels (beta) documentation to include South Africa.
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September 8, 2025: New in Microsoft Clarity: “Turn Long Session Recordings into Short Insights with Clarity Highlights.”
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August 21, 2025: New episode of Search Off the Record — “Lazy loading demystified.”
Most interesting points: LinkedIn summary
➡️ Watch on Google Search Central YouTube channel -
August 22, 2025: “Google Discover Publisher Entity Pages With Follow, Social & Latest Posts.”
➡️ Source & read more (Barry Schwartz) -
August 21, 2025: Google expands AI Mode to over 180 new countries and territories in English.
➡️ Source & read more
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