SEO breaking news: 20 June, 2025 Edition

Definizione di SEO - Fonte immagine: Pixabay

1) Jun 20, 2025 “Google Troubleshooting On Blocking Content From AI Mode & AI Overviews”:

➡️ Read now the article by Barry Schwartz: https://www.seroundtable.com/google-troubleshooting-block-ai-39624.html

➡️ Read the new “Troubleshooting preview controls” section: https://developers.google.com/search/docs/appearance/ai-features#troubleshooting

2) Jun 17, 2025 Google has announced that Gemini 2.5 Flash and Gemini 2.5 Pro are now generally available. Additionally, the company is introducing Gemini 2.5 Flash-Lite

➡️Source & read more: https://blog.google/products/gemini/gemini-2-5-model-family-expands/ (blog.google)

3) Jun 16, 2025 “ChatGPT Updates To Improve Tracking In Analytics With More UTM Parameters”

➡️ Read now the article by Barry Schwartz: https://www.seroundtable.com/openai-chatgpt-analytics-update-39590.html

4) (Jun 13, 2025) Google Labs has introduced Audio Overviews

“Today, we’re launching a new Search experiment in Labs – Audio Overviews, which uses our latest Gemini models to generate quick, conversational audio overviews for certain search queries.”

➡️Source & read more: https://blog.google/products/search/audio-overviews-search-labs/

5) (Jun 13, 2025) (ChatGPT — Release Notes) Improvements to the ChatGPT search response quality (…)

“We’ve upgraded ChatGPT search for all users to provide even more comprehensive, up-to-date responses”

a) Improved quality:
– “Smarter responses that are more intelligent, are better at understanding what you’re asking, and provide more comprehensive answers”
– “Handles longer conversational contexts, allowing better intelligence in longer conversations”

b) Improved search capability and instruction following:

– “Capability to run multiple searches automatically for complex or difficult questions”
– “Search the web using an image you’ve uploaded”

➡️ Source & read more: ChatGPT – Release Notes

6) Catch the latest episodes of Search Off the Record:

a) “How Googlebot Crawls the Web”

➡️ Watch it now on Google’s YouTube channel: https://www.youtube.com/watch?v=iGguggoNZ1E (29 May, 2025)

b) “What SEOs should know about devs”

➡️ Watch it now on Google’s YouTube channel: https://www.youtube.com/watch?v=MaTSHZnnQOw (12 Jun, 2025)

7) The latest major updates made to the Google Search Central documentation:

▪️ June 18, 2025: Google reorganized the URL structure documentation, adding examples

➡️ Read more on developers.google.com

▪️ June 16, 2025: “Data from AI Mode is now counting towards the totals in the Search Console Performance report.”

➡️ Read more: Measuring the performance of your site

➡️ Read more: Additional methodology details by result type

▪️ June 12, 2025 Google added banners to a few structured data features to indicate upcoming changes (read more on Google Search Central Blog: https://developers.google.com/search/blog/2025/06/simplifying-search-results?hl=en )

▪️ June 11, 2025 Removed a section from our multilingual documentation about using robots.txt to block all automatically translated pages

▪️ June 10, 2025 Google added documentation for loyalty programs and migrated the merchant return policy documentation to a separate page

▪️ June 5, 2025 – a) Google refined its guidance by adding examples of eligible and ineligible events structured data. Online event properties were removed.

▪️ June 5, 2025 – b) Google clarified that the image property in “Recipe” structured data is not used for the image that’s chosen as a text result image.

▪️ June 4, 2025 – The documentation for sites with explicit content was revamped to align with Google’s policies and algorithmic protections. Google added also more guidance on what to do if your site is incorrectly flagged as explicit (What to do if your site is incorrectly flagged as explicit in Google Search results)

➡️ Source & read more details: https://developers.google.com/search/updates#june-2025

8) 10 June, 2025 – Screaming Frog SEO Spider just dropped a new update, Version 22.0 .

The new features look genuinely useful. This update is definitely worth checking out.

➡️ Everything is already well explained in the official blog post from Screaming Frog: Screaming Frog SEO Spider Update (Version 22.0) (screamingfrog.co.uk)

➡️ PS I noticed that the user guide has already been updated to reflect all the changes.

9) 10 June, 2025 – You can watch John Mueller’s “SEO Mythbusting with Google Search” session from WordCamp Europe 2025 on YouTube, via the official WordPress channel: watch it now on Youtube.

This session was part of Presentation Day 2 at WordCamp Europe 2025 in Basel, Switzerland, held on June 2025.

10) (Jun 05, 2025) Google Labs has introduced interactive financial charts in AI Mode: “get an interactive graph and comprehensive explanation, custom-built for your question”

➡️Source & read more: https://blog.google/products/search/ai-mode-data-visualization/

11) (Jun 03, 2025) Now, creating a public notebook is simple: you can just generate a single link to share it with anyone

➡️Source & read more: https://blog.google/technology/google-labs/notebooklm-public-notebooks/

12) June 02, 2025 “Create videos with your words for free – Introducing Bing Video Creator”

➡️Source & read more on https://blogs.bing.com/search/June-2025/Introducing-Bing-Video-Creator (Microsoft Bing Blogs)

13) May 29, 2025 – Google is introducing a new beta feature that integrates Google Lens with YouTube Shorts, allowing users to search for information based on what they see in videos. (1) (2)

➡️ Source & read more (1): Google Lens on YouTube Shorts

➡️Source & read more (2): Use Google Lens while watching a YouTube Short

Curious about more SEO updates?Don’t miss the previous editions for a full view.